Integrated Marketing Campaign

The "Win a Ford Ranger" campaign was a multi-channel digital and print marketing strategy designed to maximise ticket sales for a high-stakes raffle. The goal was to sell 4,000 tickets while generating excitement and engagement across social media, email marketing, and print advertising.

With a limited budget, I developed a strategic, data-driven approach that combined:
Social Media Marketing: Using Meta Business Suite to create and manage highly targeted ads on Facebook and Instagram, leveraging A/B testing, audience segmentation, and engaging visuals.
Email Marketing: Designed and deployed high-converting email campaigns to existing subscribers, highlighting exclusivity, urgency, and the limited number of tickets.
Print Advertising: Created compelling billboards, banners, and a full-page advert in the Love Racing NZ booklet, ensuring strong visibility across high-traffic locations.
Creative Direction: The campaign used visually striking creatives featuring New Zealand landscapes, farmland, and beaches, resonating with outdoor adventurers, farmers, and rural communities.

Key Highlights of the Campaign
Targeted Ads: Custom and lookalike audiences for precision targeting.
Creative Content: High-impact visuals and A/B-tested messaging to optimise performance.
Print & Digital Synergy: Billboards, banners, and magazine placements complemented digital efforts for a wider reach.
Real-Time Optimisation: Analytics-driven adjustments to placements, budgets, and messaging for maximum engagement.

This campaign not only achieved strong engagement across multiple channels but also demonstrated my expertise in integrated marketing, audience targeting, and delivering measurable results under budget constraints.